The future of the blogging platform...

While following offshoot links from linked articles (!), I ran across a couple of interesting articles from over a year ago. One is a NY Times article cleverly titled "Blogs Falling in an Empty Forest" and the other, referencing that article, is a Guardian blog entry about the future of blogging. There is some relevant insight in those articles as well as some of the comments that follow those articles.

One comment compares the state of blogging to the Gartner 'hype cycle'. I would agree with the comment that, for various reasons, blogging as a concept may have fallen into the Trough of Disillusionment. With this blog, I certainly never sought book deals or notoriety that some bloggers seem to have been seeking. This is one premise you'll find stated in the linked articles. I do agree, though, that blogging is time-consuming if done well. In some circles, it has likely been replaced with easier and more immediate tools such as Facebook and Twitter.

To me, that comparison is somewhat of an apple-to-orange comparison. When using Twitter, it's difficult to expound on anything too meaningful in 140 characters or less. Granted, when time is of the essence and you simply want to share an article you read, a tweet makes sense (unlike a forwarded email with an entire article attached, which I get my share of). For the Facebook crowd, I'm not sure how the blog comparison works, but I will say that a Facebook status update I make will likely have more readers than this blog post may have. It's apples v. oranges, though, because the purposes are different.

Blogging, to me, is a chance to share thoughts on a given topic. My topic of choice, in this case, happens to be my job. For many, the topic of choice is a hobby of theirs. Your readers - should they happen to exist - are naturally going to be those who share a common interest. Blogs specific to an interest should naturally lead to a group of people using that mechanism to share insight on that interest. It would be difficult to share many details in 140-character bites via tweets and responses. Facebook is more general in nature and, while you could certainly create a Facebook group for a particular interest, it doesn't have the same look and feel as a blog post.

I use Twitter and Facebook on occasion and it's obvious that I haven't been blogging as much lately. However, I think my reasons are due to work and personal obligations eating into my time rather than the blog being replaced by some other medium. Also, as previously stated, it requires some time and effort. I'll turn right around and tweet a link to this and it will certainly take much less time than this post took. If you have to choose between a retweet, a comment on this post or a blog entry of your own, which would you choose and why?

To complete the hype cycle thought, I feel like the blog will remain in some form and that the 'Plateau of Productivity' will be seen as common interests are found and expounded upon by writers who choose to take the time to write about what is important to them.